According to the UK's Centre for Retail Research, online shopping in the US alone brought in $350 bil in 2015, almost double the amount of Vietnam’s GDP in the same year.
This is Dung, co-founder of Beeketing - a Vietnamese company which provides tools for businesses to create their own online stores by collecting customer behaviour data and giving purchase suggestions. His company is one of the few Vietnamese startups chosen for investment by US venture capital firm 500 Startups and is expecting to reach $1 million in sales. Dung and Beeketing’s success proves that online marketing is an important aspect in business and also a common interest for many companies.
"Online marketing is vital for businesses. The current market is very competitive, and customer behaviour is also complicated. That’s why careful research is needed to have an effective marketing strategy", said Dung.
According to a 2014 study by Nielsen – a US information and measurement company, 3 out of 4 Vietnamese customers asked use computers to shop online. Vietnam, which is one of the 20 countries with the most Internet users in the world, has an active online market with the participation of big names like Zalora, Vatgia or Lazada. To enter this market, new startups are putting their effort into online marketing campaigns. Cho Sach, or Clean Market – a startup which provides clean and safe food products, is one of them.
In the information age, vegetable products like these can be bought with just one click of a mouse. Online marketing has therefore become a great help for Vietnamese startups. By focusing on this aspect, with the help of marketing tools, Vietnamese companies will be able to take advantage of the country’s lucrative market.
