In collaboration with VCCorp, VTV has launched the FIFA World Cup 2026™ to expand the reach of the World Cup across digital platforms, meet the growing demand for media access and content utilization, and enhance copyright management and media value creation. The Content Hub is a centralized system for managing, distributing, and monetizing content for media organizations, digital platforms, and content partners in Vietnam.
All content is delivered from a single source through this platform, ensuring consistency, accuracy, and full compliance with copyright regulations throughout the content lifecycle.
Objectives of the Content Hub
Through the Hub, VTV aims to:
Increase access to official FIFA World Cup 2026™ content across multiple platforms.
Enhance content copyright protection and management.
Build a centralized and unified content distribution ecosystem.
Maximize media and commercial value.
Deliver a more comprehensive World Cup experience for fans in the digital environment.
How does the Content Hub work?
The Content Hub operates under the “One Source - Multi Distribution” model.
All FIFA World Cup 2026™ content produced, edited, and approved by VTV is uploaded to the Hub for centralized management before being distributed to authorized partners.
Operational workflow
Content production & editing
Using signals and data obtained under FIFA licensing agreements, content is produced and standardized for multiple usage scenarios.
Content includes:
Match highlight videos.
Goal clips and key match moments.
Centralized content management
Once completed, all content is uploaded to the Content Hub and tagged with branding elements, copyright information, advertisements, and metadata.
This centralized approach ensures:
A single official content source.
Accuracy and consistency across platforms.
Proper rights management and licensing control.
Enhanced monitoring and copyright protection.
Distribution to partners
Authorized media organizations, publishers, and digital partners can access and use content in accordance with their approved authorization levels.
Content is primarily distributed through embedded video and widget solutions, allowing partners to integrate official World Cup content directly into their websites, applications, and digital platforms while ensuring real-time synchronization from the official source.
Content Hub for publishers
Publishers receive access to:
Match highlights
Goal clips and key moments
How it works:
Content is uploaded to the Content Hub.
Publishers receive account credentials.
Then, content is integrated via video/widget embed codes.
All content usage must comply with licensing terms.
Benefits for publishers:
Access to official FIFA World Cup content.
Increased website traffic and user engagement.
Rapid deployment of World Cup-themed content sections.
No need to produce videos independently or acquire separate rights.
Opportunities to participate in sponsorship and commercial activities within the World Cup ecosystem.
Key compliance requirements
Redistribution of content to third parties for commercial purposes outside the agreed-upon scope is strictly prohibited.
Geo-blocking, digital rights management (DRM) solutions, and access control measures must be implemented to ensure content remains accessible only within Vietnam.
Content may only be accessed through the Content Hub.
Watermarks, advertisements, and copyright identifiers must not be removed. The FIFA five-second BreakBumper must remain intact at both the beginning and end of every clip.
Publisher account types and content rights
Group 1 - Basic press account (Free Account)
Designed for press organizations that require access to content for news reporting, public communication, and regular coverage of the tournament.
Permitted content:
One video clip of less than 60 seconds per match distributed by VTV.
Content may only be used on the organization's official news website.
Restrictions:
No commercial exploitation.
No sponsored programs linked to FIFA World Cup content.
Any other forms of content monetization.
Group 2 - Partner Account
Available to media organizations and partners with formal content cooperation agreements with VTV.
Permitted content:
Short Clips (Under 60 Seconds)
Including:
Goals.
Key match incidents.
VAR decisions.
Memorable match moments.
These clips may be published after the match concludes.
Highlights (Under 2 Minutes).
Including:
Quick highlights.
Extended highlights.
Penalty shootout highlights.
Match recap packages.
Under the current framework, highlight packages may be published 12 hours after a match ends, or according to specific instructions issued by VTV.
Group 3 - Premium Content
Reserved for strategic partners and organizations granted expanded usage rights.
Content includes:
Expert analysis videos.
Recap programs.
Fan Cam content.
Hero Cam content.
Behind-the-scenes footage.
Feature stories.
Non-match content.
Additional FIFA-approved content produced by VTV.
This premium content category is designed to support in-depth editorial coverage and value-added media products throughout the tournament.
Summary table of contents usage rights
Note: Access approval is not automatic. VTV will evaluate and determine each applicant's content usage scope based on operational needs, platform capabilities, and FIFA copyright regulations.
Content usage registration link: http://bit.ly/49Pzpj4
