Jonathan Beh will oversee the company’s overall operations and management, focusing on driving media revenue growth, strengthening key account development and management, expanding the agency business and enhancing client service capabilities.
Before joining Chicilon Media, he was CEO of Kinesso & Matterkind Greater China under IPG and CEO of MRM Greater China under McCann Worldgroup. His experience covers corporate management, brand strategy, digital marketing and client management.
In his new role, Jonathan will combine his experience at international 4A agencies with Chicilon Media's local client base, media network and execution capabilities developed over nearly two decades of operations in Vietnam. This will enable the company to further strengthen its operational management capabilities, drive revenue growth and enhance the quality of its client services.
Chicilon Media operates more than 30,000 media devices across building elevator and retail networks in Vietnam, generating around 40 million media impressions a day in major cities.
Jonathan said the company has an established client base, a large media network and strong execution capabilities. "I look forward to working with the entire team to create greater value for our clients and drive the company's sustainable growth," he said.
Chairman Guo Zhi Feng said Jonathan would bring international approaches, standards and experience to Vietnam while building on the company's local strengths.
Chicilon Media operates a nationwide network of media screens across building elevators and supermarket locations.
According to the company, Jonathan's appointment as Group President marks another step in its efforts to strengthen international expertise, professional standards and operational management.
Chicilon Media also aims to evolve from a media operator embedded in consumers' everyday environments into an AI-driven brand growth solutions provider. While its traditional role has focused on helping brands maintain repeated visibility among consumers, the company said its next phase will focus more broadly on supporting sustainable brand growth.
