This is a reality show to introduce and promote agricultural produces and food chains of local regions in Vietnam. The show will help promote Vietnamese agricultural produces and spread out the message about green and clean agriculture with high economic efficiency and sustainable development. The show will be broadcasted daily from November 1st at 6:20 pm local time on VTV1 channel.
The program will also define national agricultural key produces and local regions with high quality produces. Besides, the program will contribute to the successful implementation of the policies and orientations of the Party and the State on the development of agriculture and rural development as well as the objectives set out in the restructuring program associated with agricultural and rural construction.