Sen Hoang My Lam, the winner of the Sao Mai singing contest in 2017, recently released a music video titled ‘Tay Bac Va Em’ (Northwest region and I) in July, entertaining viewers with modern melodies and beautiful landscapes of the Northwest region, including the sea of clouds in Y Ty Commune (Lao Cai Province), stunning terraced fields, and majestic mountains, as well as the unique traditional culture of the local people.
Also in July, ‘Hoa Khong Huong’ (Unscented Flowers), a music video jointly released by young producer K-ICM and vocalist Van Mai Huong, won the hearts of nature lovers with breath-taking scenes of the ancient capital of Hoa Lu, scenic spots in Trang An, and Mua Cave in Ninh Binh Province.
Many other music projects have previously hit the market to advertise the beauty of Vietnam, including MVs ‘Anh Co Ve Quang Binh Cung Em’ (Will You Visit Quang Binh with Me?) by singer Huyen Trang – the winner of the Sao Mai singing contest in 2013; ‘Vi Mot Viet Nam’ (Go for Vietnam) by pop singer Soobin Hoang Son; ‘Nao Cung Mot Vong Viet Nam’ (Let's Travel around Vietnam) by Only C and Pham Dinh Thai Ngan; ‘Ha Giang Oi’ (Hello Ha Giang) by Quach Beem; and ‘Nha Em O Lung Doi’ (My House is on the Hillside) by singer Thu Hang.
These MVs were set in popular tourist sites throughout the country, including the foggy city of Da Lat, Ma Pi Leng Pass in Ha Giang Province, and Linh Ung Pagoda in Da Nang City.
It can be seen that music has become a powerful tool for the promotion of tourism in Vietnam. With love and pride for the country, singers and artists have truly become tourism ambassadors, spreading beautiful images of the country to viewers at home and abroad through their projects and products.
The release of such MVs that inspire tourism has obviously given a boost to the hospitality sector on its way to recovery after the long period of being "frozen" by the COVID-19 pandemic.
The introduction and advertisement of the motherland through music projects is an effective way for young artists to easily find a common voice and appreciation from listeners.
In fact, stimulating tourism demand through music has been proven to be effective in many countries around the world, especially for the Republic of Korea with K-pop having influenced the world.
The Ho Chi Minh City Department of Tourism also introduced the public to the MV entitled ‘Viet Nam Nhung Chuyen Di’ (Trips along Vietnam), featuring images from the trips of travel lovers
This has motivated many units and localities in Vietnam to take advantage of the power of music to promote tourism. For instance, a MV entitled ‘Bao La Viet Nam’ (Immense Vietnam) was recently released within the ‘Proud of Vietnam’ programme organised by the Ministry of Planning and Investment in collaboration with Facebook.
Gathering the participation of young singers and artists such as Minh Hang, Huong Ly, and Bui Cong Nam, the MV brought viewers to famous landscapes across the country such as the Trang An scenic complex in Ninh Binh Province, iconic Hoan Kiem Lake in Hanoi, Hue Imperial City, Golden Bridge in Da Nang, Hoi An Ancient City, and the touristic city of Da Lat.
The Ho Chi Minh City Department of Tourism also introduced the public to the MV entitled ‘Viet Nam Nhung Chuyen Di’ (Trips along Vietnam), featuring images from the trips of travel lovers as the background for a song composed by Vicky Nhung.
Most recently, Vietnam Airlines collaborated with Space Speakers Group to launch the impressive MV ‘Nhanh Len Nhe’ (Come on baby) with the participation of five young artists: Touliver, SooBin, Binz, Rhymastic and SlimV. Spotlighting beautiful scenery from north to south, the project calls on youngsters to quickly discover the charm of Vietnam as soon as possible.
