Currently, the average news story takes an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.
“Expanding Instant Articles to Vietnam is a significant milestone for the productand for each of our early launch partners,” said Andy Mitchell, Director of Global Media Partnerships, Facebook. "Instant Articles has been designed with extensive feedback from publishers, and we’re excited to bring this collaboration to our publishing partners in Vietnam to help them distribute fast, interactive articles to their readers in the Facebook app."
This is how Facebook Instant partner articles look in the newsfeed (left) and what the branding looks like when you get to the article (right).
"Every Instant Article has a lightning bolt, so when you see that lightning bold in News Feed, you know it is going to have a fast, interactive experience", Andy Mitchell added. Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.
“We worked closely with our early media partners in Vietnam to begin rolling out Instant Articles locally. Internationally, publishers are already sharing thousands of Instant Articles on Facebook each day, and looking ahead we're excited to partner with more publishers here to bring the Instant Articles experience to more people,” said Ken Cheung, Head of Media Partnerships, APAC, Facebook.
The Instant Articles experience is seamless for readers - they are simply the articles already in your Facebook News Feed, made faster and more beautiful. When a friend or publisher shares a link on Facebook, the enhanced experience is displayed automatically if an Instant Article version is available.
As of today, Vietnam publishers now live include: VnExpress, Webtretho&Tuoi Tre.
Globally, Instant Articles is now available to all iPhone users. Android will launch later this year, with a small public beta available now. Publishers are already sharing thousands of Instant Articles on Facebook each day, and we're excited to be bringing this new experience to people in Vietnam today.
