In August 2026, Vietnam claimed the top spot in the NZ Herald Travel Readers' Choice Awards, outranking established food destinations like Italy, Japan, France, and Thailand.
Data shows that 81% of international travellers are eager to explore local gastronomy, dedicating 25% to 35% of their total travel budgets to food and beverages.
From world-famous street staples like pho and banh mi to immersive cooking classes, culinary experiences are driving tourists to stay longer and spend more.
The sector's prestige is further underscored by the 2026 Michelin Guide's expansion to 193 recognised establishments across Hanoi, Ho Chi Minh City, and Da Nang.
By combining authentic street-food traditions with world-class dining, Vietnamese cuisine continues to strengthen the nation's global destination brand.
