Many fruit products have entered heavily regulated markets. The story about bringing Star Apples to the US is an example.
Currently, a kilogram of Star Apples costs about 5 USD in the US market, which is 2-3 times higher than domestic prices. Since Star Apple is arguably the best brand grown in Vietnam, it is believed that if there is a professional production method and more enthusiastic people like Sang, Vietnamese Star Apple will achieve more success.