Entitled "Spirit of Travel", the campaign unfolds as a travelogue where photographer Angelo Pennetta captures the models Rianne van Rompaey, Fei Fei Sun and Kit Butler in Ha Long Bay, Trang An, Hoi An, and Sa Pa.
These are just some of the UNESCO World Heritage sites in Vietnam. Against these evocative backdrops, each shot expresses the serenity and magic of travel and are embodied by Louis Vuitton's iconic leather goods, the company said on its website.