The event was co-organised by Vietnam's Ministry of Industry and Trade and South Korea’s Lotte Group. This is the second time Vietnamese products have benefited from promotions in all 7 of Lotte’s supermarkets in the capital.
More than 200 items valued at around 750,000 USD were highlighted to Korean shoppers, including agricultural, forestry, and seafood products all at competitive prices. The activity was part of attempts to promote Vietnamese products in Japanese, South Korean, Singaporean, Russian, French and German supermarkets.