Recently, China has become a new tourism market for Nha Trang City, Khánh Hòa Province, with an increasing number of high-end tourists from the neighboring country. With the industry facing difficulties, this growth is a positive sign for tourism in the Province.
Hearing about Nha Trang through promotion programs, Tang Zi Li from Sichuan Province, China planned a 5-day trip to Nha Trang City. He and his family were quite impressed with the city’s attractions.
"The landscapes here are so beautiful, even more beautiful than advertised. I can also feel the hospitality of local residents. I am so happy with my trip here." - Tang Zi Li, Visitor, Sichuan Province, China.
Currently, China is the leading tourism market for Nha Trang. In the first 9 months of 2015, the city received 100,000 Chinese visitors, 5 times higher than last year. Most of these visitors travel by air and spend more time and money. Diversity of foreign arrivals to the Province has increased as a result.
"China is a potential market for Khánh Hòa tourism. Our center has suggested that provincial authorities print publications in Chinese and offer a Chinese version of the website nhatrang-travel.com for Chinese tourists." - Luyen Manh Cuong, Director, Tourism Promotion Center, Khanh Hoa Prov.
Recently, Khánh Hòa Province authorities and local travel agencies have held a number of promotional events to introduce Nha Trang City to Chinese customers.
"In the coming years, there will be more Chinese visitors to Nha Trang because they love the beaches here. We are now cooperating with hotels in Nha Trang to promote the city to Chinese customers." - Ho My Lan, Representative, Hoang Tra Tourism Co. Ltd., Khanh Hoa Prov.
With the recent decline of the Russian market - one of the major tourism markets of Khánh Hòa Province, developing the Chinese market is now a new strategy for tourism in the central province.
