Most notably, the price of tra fish in the past period has remained stable, ranging from 1.2 to 1.5 US dollars per kilo. This is the highest price recorded in the last 20 years and shows that Vietnamese tra fish has taken an active position in setting export prices. From being dependent on price and output, today, Vietnamese tra fish has slowly regained an active position in the market through numerous positive changes. These developments provide further motivation for the tra industry to develop sustainably in the future.