VTV’s Newspaper has launched the Market 24-hour program to provide readers with a multidimensional view of the economic life and market. The program will offer practical experiences, accurate evaluations, and in-depth analysis of market fluctuations by companies and economic experts. This effort contributes to building a specialized, transparent, and useful market information platform tailored to the diverse needs of readers. VTV strives to specialize content that meets the public’s demand for market information while applying digital technology.
Evolving with the audience
One of the primary goals of the Market 24-hour production team is to attract young and middle-aged readers—the groups that make up the majority of the today's consumer market. Focusing on this demographic reflects not only the trends in everyday consumer behavior but also opens up great potential for developing the core content of the program. This includes market policy news, market-related legal issues, consumer trends, and expert advice on consumer issues of interest to readers.
The Market 24-hour program is designed not only for real-time updates but also to ensure in-depth coverage in areas like consumerism, legal policies, and business trends. With the ability to develop multimedia content—from articles, and videos, to dynamic graphics—Market 24-hour will become an ideal place for those seeking rich and engaging information, particularly when it comes to fresh news with new perspectives, sharp commentary, and a modern, youthful style.
Furthermore, the production team of Market 24-hour is focusing on strengthening specialized content in areas like Consumerism & Market, Consumerism & Law, Consumer Advice, and a panoramic view of the consumer market. This will be aimed at the middle-aged audience who reads online news through direct channels and social media.
Applying technology to increase open interaction with the audience
The Market 24-hour digital program can facilitate quick and convenient interaction between content producers and consumers. This feature allows the program to meet the demand for more information, helping the public understand issues more deeply, while also ensuring it retains a loyal audience over time. Additionally, this platform can store large amounts of information, making it easier for users to search for specific details by entering keywords and clicking on the “search” button.
To enhance openness and interaction with the audience, applying information technology and online interactive techniques is essential for staying in touch with reader needs and responding promptly to shifts in how information is accessed. The program will make use of advanced communication technologies to produce various products like consumer news, talk shows, and live streams. Interaction will be encouraged, allowing readers to connect via social networks, creating a growing community that shares and develops information together.
Additionally, the use of AI and Big Data in collecting data and analyzing user behavior will be key tools in providing readers with the most useful and relevant informationto ensure long-term engagement.
With the intention of creating a user-friendly interface, and more engaging and attractive hot news, the production team of Market 24-hour expects the platform to become a trusted, innovative, and distinctive source of information in Vietnamese journalism.
The official launch event of the Market 24-hour special program of VTV’s Times will take place at 6:30 PM on December 3, 2024, at the International Conference Center, 35 Hung Vuong Street, Ba Dinh District, Hanoi.
