However it still lacks a national brand, which is said to be one to be one of the reasons why the country’s rice is regarded as being of lesser quality in comparison to rival producers. The Prime Minister recently approved a scheme to develop Vietnamese rice brand to 2020 with a vision to 2030. And selecting rice varieties for the national brand remains an issue.
In order to make fragrant rice for export, Vietnam would have to organise production on a large scale, and can’t rely on small-scale cultivation as currently.
