This marks Pop Mart's first major IP-led campaign in Vietnam, an exciting milestone that deepens the brand’s connection with the local fanbase and showcases the brand’s commitment to cultivating creative pop culture experiences in the market.
Set in a vibrant and whimsical space, the exhibition brings to life the colorful imaginary world of Baby Molly and her mysterious pet friend, Baby Tabby.
MOLLY – originally created by Hong Kong artist Kenny Wong in 2006 – has become a global icon among art toy collectors. At this exhibition, fans will meet Baby Molly, a younger version of the beloved character, known for her vivid imagination, curious spirit, and signature features: wide blue eyes, round cheeks, and her trademark topknot. Alongside her is Baby Tabby, the playful kitten who joins her on adventures through fantastical new worlds.
The exhibition features a highly interactive and playful theme where guests can immerse themselves in Baby Molly’s story, take part in creative experiences, and capture countless unique, Instagram-worthy photo moments.
Artists Atus, MONO, and actor Quoc Anh were among the first guests to join the adventure and snap photos with Baby Molly at the opening event.
Following the official press launch on June 6, the exhibition will run for a full month, taking visitors through intricately designed zones that reimagine Baby Molly and Baby Tabby’s magical journey. Alongside displays of standout MOLLY figures, the event also spotlights the creative process of artist Kenny Wong – from early inspirations to the birth of a character that has captured hearts around the world.
The entire experience is inspired by Pop Mart’s newest collection – Baby Molly & Baby Tabby – and includes themed photo zones, a limited-edition merch area, and exclusive event-only collectibles.
By purchasing any Baby Molly blind box at the exhibition, guests can enjoy exclusive gifts-with-purchase only available during this event and enjoy instant photos at the photobooth in this theme. Notably, on June 6 to June 6, a special Lucky Draw will offer fans the chance to win Baby Molly figurines and signing cards from Kenny Wong, open to those spending 1 million VND or more during the event period.
The event has already drawn enthusiastic crowds of young fans, artists, and media alike.
Step into the magical world of Baby Molly and start your adventure at Crescent Mall – open from June 6 to July 6, 2025.
