The event forms part of a series of activities aimed at boosting Ho Chi Minh City tourism, delivering the message "Welcome to Ho Chi Minh City" to domestic and international tourists.
The series, themed "A Vibrant Journey", will offer new experiences and perspectives to tourists to explore and learn about the city's history, culture, cuisine, architecture, and diverse arts, tourist attractions, and tourism services.
The tourism promotion films will provide viewers an opportunity to visit impressive destinations, enjoy the unique and distinctive beauty of the southern metropolis with numerous famous landmarks, beautiful natural landscapes, and cultural heritage sites; as well as experience the diverse cusine, the vibrant and dynamic atmosphere and the hospitality of local people.
The movies present many tourist attractions in the list of "Ho Chi Minh City-100 interesting things" and restaurants rated by the Michelin Guide Vietnam.
The film series see the participation of several celebrities, including Miss Intercontinental 2022 Le Nguyen Bao Ngoc, first runner-up of of Miss Vietnam Photogenic 2012 Vu Ngoc Hoang Oanh, Miss Universe Vietnam 2022 Nguyen Thi Ngoc Chau, Miss World Vietnam 2022 Huynh Nguyen Mai Phuong, second runner-up of Miss World Vietnam 2022 Nguyen Phuong Nhi, Miss Vietnam 2022 Huynh Thi Thanh Thuy, actors and actresses namely Tung Yuki, Le Xuan Thao, Nguyen Minh Giang, Nguyen Huu Long, Ngo Thi Minh Duy, Le Kien Cuong, Dani M, Ksenia Smirnova, and Ana & Adrian.
Films promoting HCM City tourism and the quintessence of Vietnamese cuisine on Discovery channel see the participation of Miss Intercontinental 2022 Le Nguyen Bao Ngoc and TV host, chef and food writer Sarah Huang Benjamin.
In the first six months of 2024, the city welcomed about 17.1 million domestic tourists and more than 2,6 million international arrivals with a total revenue estimated at more than 92 trillion VND (3.6 billion USD), an increase of 14,6% over the same period last year.
In the remaining months of this year, the city will continue to implement a project to develop smart tourism in the locality during 2021-2025, focusing on building a tourism service database system; organise the Ho Chi Minh City International Tourism Fair 2024 (ITE HCMC), and the Ho Chi Minh City Tourism Week.
