As roads are increasingly built in even the quietest parts of the delta boats on the river are becoming less busy. Cai Rang's Floating Market Festival was kicked off in Can Tho City as a way of highlighting the cultural value of the market.
Boats full of fruits and the treats from the rural Mekong Delta region and stalls showcasing tradition crafts of the villages in the region are the highlights at this year's festival, contributing to creating a new look and more professional image for the tourists about this area.