This move is in the context that the social network braces for the 2020 presidential election in the United States and works to reduce the spread of online dis-information.
Under the new rules, advertisers will need to further demonstrate that they are registered with the United States government by submitting proof such as an employer identification number, a Federal Election Commission identification number or a government website domain. Facebook said its advertisers must submit the additional documentation by mid-October or it would pause noncompliant ad campaigns.