The capital city hopes that promoting tourism with the "ao dai" will show visitors another facet of Vietnam one that is both fashionable and graceful.
With 200 bicycles, 50 xích lô(s), and hundreds of actors, models and celebrities, the beauty of the "ao dai" has excited the streets of Hanoi. The "ao dai" has long been an attraction for many tourists in Vietnam.
This traditional tunic so dear to the hearts of the Vietnamese people has been chosen as an icon to promote Hanoi's tourism scene.
Hanoi has much more than what people know. By telling the story of the áo dài, Hanoi will reveal a new side of its spirit and values, with the traditions that we hope to preserve shining through.
The "ao dai" has long been a distinctive feature for visitors. Nevertheless, according to tourism agencies, many visitors express disappointment over not seeing the "ao dai" present in daily life.
The idea to create a chain which links designers, travel services, and craft villages has been introduced by the Hanoi Department of Tourism. Such a network is expected to help tourists learn more about the significance of the "ao dai" in Vietnamese culture and the process of making this traditional tunic.
Not solely a tourism event, this year's Ao dai festival also hopes to develop Hanoi as a fashion destination.
