According to data from Metric, more than 231,000 lanterns were sold during the period. Traditional lanterns, including star-shaped and carp-shaped designs, generated around US$88,000 in sales.
Lanterns priced between VND30,000 and VND50,000, or around US$1.20 to US$2, were the most popular, generating about US$100,000 in revenue.
Demand increased noticeably as the festival approached, highlighting the growing role of online shopping for seasonal products in Vietnam.
