In Da Nang, night-time tourism is expanding across several key locations. Nguyen Van Troi Street and the eastern bank of the Han River host fashion events, sports activities, and festivals, while Ba Na Hills offers outdoor cultural and entertainment shows. Together, these activities are helping build a more diverse night-time tourism ecosystem.
Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang City, said: "We are developing a wide range of night-time tourism products, including entertainment, shopping, and dining services to serve visitors.
Phu Quoc is also developing its night-time economy through street festivals, shopping, dining, and nightly shows with fireworks. The number of international visitors has increased to two to three times the level recorded five years ago. Other localities, including Hanoi, Da Nang, Quang Ninh, Nha Trang, Phu Quoc, and Ho Chi Minh City, are gradually developing night-time tourism based on visitors’ behaviour, preferences, and spending patterns.
Thapanee Kiatphaibool, the Governor of Tourism Authority of Thailand, said: "Individual interests are increasingly driving travel decisions. Vietnam is creating more products based on tourist behaviour, especially among Gen Z. Concerts, festivals, sports, and night-time activities can attract these visitors, who are willing to spend on experiences they value."
As night-time tourism expands, destinations will need more diverse and distinctive products to meet changing visitor demand and turn the night-time economy into a sustainable source of tourism growth.
