On social networks, anyone can click to follow and watch digital content from Vietnam Television. With 80 million followers, it can be said that Vietnam Television and social networks are closely connected and supported each other, catering to their audience anywhere, anytime.
On social networks, from Youtube, Facebook, Tiktok to Zalo, Instagram, anyone can click to follow and watch digital content from Vietnam Television. Besides, Vietnam Television also has VTVGo application, VTVTimes Times. VTV is present on all popular platforms to provide content to all audiences.
In addition to the television program content available, VTV has developed specialized content packages in many areas to meet the needs of all audiences. For those interested in business and investment, Vietnam Television has VTVMoney. For culture and entertainment, there is VTVShows. For those who want to see life news, there is the VTV24 application, which also covers weather, science, education. Breaking and current information is live streamed directly from Breakingnews.
"The trend in journalism now is that big news outlets have to meet all the needs. Whatever the audience wants, we have to meet it. Where the audience is, we are there," said Le Quoc Minh, editor-in-chief of Nhan Dan newspaper.
In 2020, Vietnam Television established the VTVDigital Digital Content Production and Development Center, a unit responsible for developing, creating and trading multimedia content, with a focus on digital platforms. By 2023, revenue exceeded VND200 billion.
"In addition to deriving revenue from social network ad sharing sources, Vietnam Television develops many specialized and in-depth content packages to serve a variety of customers. Especially on the occasion of the Lunar New Year, Singing Spring, the first TV program to have more than 700 million views on multiple platforms after only 1 month, makes every partner satisfied," said Mr. Pham Anh Chien - Deputy Director of the Center for Digital Content Production and Development.
In June this year, Samsung - the TV manufacturer with the largest market share in Vietnam - made the VTVGo application standard on all its TVs. The national digital TV platform VTVGo is officially available and free of charge on all smart TVs distributed in the Vietnamese market. Where the audience is, VTV is there. VTV's digital platforms are and will always be free to viewers.
