The channel, which broadcasts 24 hours per day, is a combined effort by the local VTVCab and VTVBroadcom and the South Korean Hyundai Home Shopping Network.
The TV home shopping channel showcases a wide range of products such as apparel, cosmetics, household electrical appliances and consumer electronics, as well as software and furniture.
Tran Nam Trung, VTVBroadcom general director, said the channel would focus exclusively on the unique, necessary and practical items for their customers.
He said Viet Nam's retail market was developing strongly, while the trend of home shopping was spreading rapidly. The VTVCab Hyundai Home Shopping channel is expected to meet the market demand and play a leading role in the country's development.
In the near future, the group, which also runs the website www.vtvhyundai.vn , will cover online and mobile shopping as well.
