This is also the first time canned fruit from Vietnam has been sold at a retail chain in France.
The lychee was imported by Tang Frères, the largest retail system, importer, and wholesale distributor of Asian food in France.
Vietnamese Ambassador to France Dinh Toan Thang said this is a significant success opening up a new development direction for Vietnamese fruit in France and the EU.
He noted although Vietnam has many businesses strong at producing canned fruit, only a modest volume of such product has been imported into France. Given this, the country still has much room for boosting the export of this product, and businesses should fully capitalise on opportunities, thus helping reduce pressure on the sale of fresh fruit in harvest seasons and prove Vietnamese firms’ capacity of ensuring stable fruit supply.
Vu Anh Son, who is in charge of the trade office in France, said via the French partner, Vietnamese goods can access local consumers, professional clients such as restaurants, stores, and small supermarkets in remote areas, as well as hypermarkets in the country.
The EU - Vietnam Free Trade Agreement (EVFTA) has proved highly useful for Vietnam in expanding markets for its exports. Many partners who are foreign distribution networks are also planning to increase the presence of Vietnamese goods in their systems, according to the official.
