The Wrap & Roll Restaurant chain of Vietnam is one of the few Vietnamese brands that has reached the international market through franchising. Recently, this company added a second franchise in Shanghai (China), and its sixth outlet outside of Vietnam.
According to the owner of Wrap & Roll, Weilamei Shanghai, the franchisee, the company has opened its second outlet / after the first one was opened in July 2017.
The cost of investment for each franchise comes out to about US$150,000. The signing of this franchise is considered a springboard for Vietnamese brands to enter other major cities in China such as Beijing, Chengdu and Hangzhou.
Earlier, Wrap & Roll also franchised 4 branches in Singapore.
