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Traditional retailers dominate retail sales in Vietnam

by VTV408 October 2017 Last updated at 09:54 AM

VTV.vn - Traditional retailers such as convenient stores and local markets still currently account for nearly 80% of retail sales in Vietnam, according to statistics from the Ministry of Industry and Trade.

That's why the authorities hosted a conference to innovate and expand distribution for Vietnamese products today.

At the event, experts identified problems associated with the traditional distribution model and proposed solutions to integrate Vietnamese brands into major distribution channels.

Many enterprises attending the conference expressed the need for government support on regulatory procedures and documentation. At the moment, most Vietnamese producers have to individually engage with distribution chains themselves. Representatives proposed more collective efforts involving all relevant authorities. Success in penetrating international retail chains is also success in exporting Vietnamese goods. As of the end of 2016, Vietnam has 170 foreign-invested retail firms.

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