There are currently about 2 million Vietnamese living in the US, and the number is on an upward trend, creating higher demand for Vietnamese goods. Many supermarkets have opened to serve this market, however, most of them depend on a third party for goods sources. Some owners of Vietnamese supermarkets in the US are trying to develop direct supplies, including by looking for partners in Vietnam.
Farmer's Garden, among other Vietnamese supermarkets in Orange County, the US state of California, is a favourite shop of Vietnamese people living in the area. Most goods sold at this supermarket originate from Vietnam, especially dry goods and frozen seafood.
The supermarket plans to open 4 new supermarkets in southern California as demand is high. However, ensuring a stable source of goods remains the main problem.
Vietnamese products are favoured in the US, but if they are going to be sold, it requires the efforts of both supermarkets as well as producers and exporters in Vietnam.
