It has now grown into a global phenomenon. The news agency also added that the show features cultural performances to promote Hoi An's rich history and culture.
Since they started less than a year ago, the 500 performers in the show have already attracted 500,000 visitors from around the world.
With visitor numbers rising from an initial 50 per night to 1,000 within a year's time, Vietnamese officials are using this successful show as an example for future tourism projects.
Launched in October, 2017, after a period of performance and with an official relaunch of "version 2.0" from May 16, 2018, the ‘Hoi An Memories’ show, with the elevation of the content of the story, elements of art and Vietnamese cultural identity, were highly appreciated by critics as well as audiences.
The show was elaborately invested from the themes and narratives to the unique form of expression; from music and light to visual art, performance; with the participation of well-known names such as historian Duong Trung Quoc, musician Duc Trinh (vice chairman of the Vietnam Composers' Association), People's Artist Quang Vinh, and painter Trinh Quang Vu, along with leading international experts in outdoor visual art.
