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Promoting Vietnam's shrimp & tra fish

by VTV408 September 2018 Last updated at 08:27 AM

VTV.vn - Despite being exported to hundreds of markets and their high yield, Vietnam's shrimp and tra fish have yet to possess a globally competitive brand.

This limitation was noted at a conference to discuss the branding development of these two aquacultural products. The event was organized by the Ministry of Agriculture and Rural Development in Can Tho on Friday.

According to the Ministry, each year, shrimp and tra fish exports reach some 5 billion USD, making up 70% of the export revenue of Vietnam's aquaculture sector. Currently, the country has roughly 450 shrimp and tra fish processing facilities, which export to more than 160 nations and territories. However, when sold in foreign markets, a majority of these products are marketed under foreign brands.

Experts at the event proposed that more focus should be put on building shrimp and tra fish value chains as well as boosting business and national branding for exports.

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