Online advertisers boost competition

by PV11 October 2016 Last updated at 14:12 PM

photo: wsj.com
photo: wsj.com

VTV.vn - Vietnam's online advertising market has been holding great potential, which is evidenced by continuously increasing year-on-year revenues.

According to the Vietnam E-commerce Association, Facebook and Google alone account for 70% of the market share in 2015. How to retain market share remains a big question for the Vietnamese service providers.

In 2015, an advertising alliance among the biggest 5 providers in the UK, including the Guardian, Financial Times, The Economist, CNN and Reuters was established in competition with Google, Facebook and Twitter. Within just a year, their revenues increased by 3-5%. This can be a lesson for Vietnamese companies to regain market share.

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