Online advertisers boost competition

According to the Vietnam E-commerce Association, Facebook and Google alone account for 70% of the market share in 2015. How to retain market share remains a big question for the Vietnamese service providers.

In 2015, an advertising alliance among the biggest 5 providers in the UK, including the Guardian, Financial Times, The Economist, CNN and Reuters was established in competition with Google, Facebook and Twitter. Within just a year, their revenues increased by 3-5%. This can be a lesson for Vietnamese companies to regain market share.