In general, the digital platforms of the VTV3 channel - including YouTube, fan pages and TikTok - have been reorganized according to the project assigned by the directors of the channel and the Digital Council, these digital channels serve as official communication for the programs of VTV3.
The transformation of the entertainment program production department is also reflected in the content production process. Each broadcast (traditional TV) program is always created with a multi-platform promotion plan. The staff that used to produce broadcast programs now also produce digital content. There have been major projects such as Dien Bien Phu TV Bridge Program, Reunion Season, VTV Awards Ceremony, Welcoming Tet with VTV, 12 Zodiacs, Proud Melodies, Vietnamese King... broadcast on digital platforms, attracting young audiences, family audiences and even the elderly.
A new playlist of enticing material from "key" shows that have never been shown on television will be launched by the Entertainment Program Production Department on the VTV3+ digital platform in July 2024.
The Entertainment Program Production Department intends to launch "Playing games with VTV3" exclusively on the digital platform at noon every day for two weeks to celebrate the anniversary of Vietnam Television on September 7, 2024. On the Internet platform, viewers will watch and answer questions to win prizes.
The number of viewers watching the programs of the Entertainment Programs Production Department in particular, and the programs of the VTV3 channel in general, is increasing, because the audience watches not only from the broadcast channel, from VTV Go, but also from the programs on digital platforms.
