The 2026 version of Friends of Farmers sets a consistent goal: to meet the demands of modern agriculture, with farmers at the center and real-world needs at its core. Two new segments will be introduced: “I Am a Farmer” and “Q&A with Experts”.
The “I Am a Farmer” segment vividly depicts modern-day farmers as dynamic, creative individuals with the courage to think and act boldly. Rather than being the subjects of narration, farmers themselves become the storytellers, sharing their journeys of building livelihoods, hard-earned lessons, and aspirations for prosperity.
Meanwhile, “Q&A with Experts” serves as a direct bridge, promptly answering practical questions from farmers and helping them apply technical advancements in the most accessible and accurate way. The program will air daily at 4:45 PM on VTV2.
Reaching audiences through real stories
Journalist Trinh Quoc Dong, Deputy Head of the Department of Features and Educational Programs at Vietnam Television, shared that the 4:45 PM time slot has remained familiar over the past three decades and continues to attract a strong viewership. However, to meet the needs of a more diverse audience, Friends of Farmers 2026 will also be rebroadcast at 5:45 AM the following morning and will expand its reach across digital platforms.
Journalist Trinh Quoc Dong, Deputy Head of the Department of Features and Educational Programs at Vietnam Television, speaks at the launch event for the VTV Green ecosystem.
Quoc Dong also emphasized that the program will not merely highlight success stories but will also be willing to confront failures to draw valuable lessons.
Knowledge shaping the future: Toward the goal of a prosperous people
Prof. Dr. Nguyen Lan Hung introduces new time slots on VTV2.
Having been collaborated with Friends of Farmers since its early days, Prof. Dr. Nguyen Lan Hung expressed his enthusiasm for the recent innovations on VTV2. He emphasized the importance of bringing scientific and technical knowledge to the most disadvantaged areas, such as rural and mountainous regions. Farmers greatly need VTV2’s programs. We have been collaborating with Vietnam Television for 30 to 50 years, primarily serving farmers, and we are very pleased to witness these updates. They are truly excellent. What we need to do is find ways for farmers to r improve their livelihoods precisely through this program”.
With the slogan “Knowledge shaping the future”, Friends of Farmers 2026, in particular, and the new programming blocks on VTV2, in general, are expected to continue serving as a trusted companions and contributing to the development of a modern, efficient, and sustainable agricultural sector for the country.
