National ride fuels holiday shopping

by Vietnam Today22 August 2026 Last updated at 19:02 PM

Less than two weeks remain until Vietnam’s five-day National Day holiday, and families are already planning where to go, what to eat and what to shop for.

Businesses are also getting ready, with new tourism, dining and retail offerings to meet rising demand and add even more colour to this year’s celebrations.

Understanding consumer demand during the holiday, many stores have quickly launched their collections early. Many shirts now feature embossed details and special effects, while personalization has also been increasingly incorporated into each product.

Hoang Ha My, Store Representative said: "Customers can choose from different options and also have their own designs incorporated into each product. This reflects their individuality, as well as their pride on this important national occasion"

In addition, many stores are also diversifying their range of accessories to match different outfits, giving customers more options.

"I think these products are quite practical, as they are not only functional but also carry images and messages about the homeland and love for the country. They also go quite well with the outfits we wear during this holiday", said Luong The Vinh, Giang Vo Ward, Hanoi

Beyond clothing, many businesses are also offering souvenirs, both as a way to thank customers and to create a lasting impression this National Day.

Vu Ha Phuong, Student added: "I’m happy to receive these two gifts. They are meaningful and I also really need a notebook like this for the upcoming school year".

Dao Son Tung, Cafe Owner said: "Since we launched this event, I’ve found that our customers have responded with a lot of enthusiasm. I’m also very happy about that, as it helps spread a sense of patriotism among young people on National Day"

Incorporating cultural and historical elements into products and services is becoming a trend embraced by many businesses during major holidays. It is also a way for everyone to help spread national pride on this important occasion.

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