The Mid-Autumn Festival has always been more than a celebration. It is a symbol of reunion, sharing, and the continuation of cultural values across generations. For 27 years, Kinh Do has accompanied Vietnamese families, turning mooncakes - the soul and symbol of reunion - into a cherished part of collective memory. Beyond preserving and honoring traditions, Kinh Do continues to pioneer innovation to elevate the art of gifting, while broadening its mission to embrace community responsibility. This commitment extends from cultural preservation and fostering unity to advancing sustainable development, ensuring that every Mid-Autumn season carries deep meaning today and continues to inspire generations to come.
The Mid-Autumn Festival: connecting through hand-delivered gifts
Each Kinh Do mooncake is more than a festive treat, it carries affection, gratitude, and heartfelt wishes for reunion. For Vietnamese families, gifting mooncakes is not just about giving, but about sharing memories and connections. The 2024 Vietnam State of Snacking Report reveals that 91% of consumers agree that snacks evoke memories of childhood home, and 85% like to share their favorite snacks to others as a way to express love.
Diverse gift options from Kinh Do for Mid-Autumn 2025
Recognizing these sentiments, Kinh Do continues to elevate the art of gifting. The Mid-Autumn Festival 2025 collection offers something for everyone: premium luxury boxes to honor valued partners, personalized corporate gifting with tailored messages, modern youthful designs to engage the new generation, and vibrant, playful boxes to delight children. Every detail, from materials and colors to the unboxing experience, is carefully crafted so that each gift box not only visually appealing, but also becomes a meaningful symbol of family bonds and cherished friendships.
Pioneer the preservation of traditional cultural values
As part of its ongoing mission to preserve cultural heritage and keep Mid-Autumn stories alive, Mondelez Kinh Do is proud to once again partner with the Vietnam Exhibition Centre for Culture and Arts (VECCA), under the Ministry of Culture, Sports, and Tourism, to host the Mid-Autumn Festival 2025. Taking place from October 2 to 5, 2025, at the Vietnam Exhibition Centre for Culture and Arts (2 Hoa Lu, Hai Ba Trung Ward, Hanoi), the event will recreate a festive cultural space rich in tradition, offering a variety of engaging and meaningful activities for families and the community.
Kinh Do organizes numerous enriching activities to preserve traditional cultural values to keep the stories alive
At the event, Mondelez Kinh Do will present a wide array of fun and engaging Mid-Autumn activities, complemented by a vibrant, tradition-inspired check-in space where children can play, explore, and capture memorable moments. This marks the second year of collaboration between Mondelez Kinh Do and VECCA, reinforcing a shared commitment to preserving and promoting cultural heritage while harmoniously blending the timeless beauty of tradition with the contemporary spirit of Vietnam’s Mid-Autumn Festival.
The Mid-Autumn Festival serves as an occasion to honor traditional cultural values and spread connecting values
Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: "Mid-Autumn Festival is not only a time to celebrate our traditions, but also a chance to come together and share meaningful connections. At Mondelez Kinh Do, we continuously innovate so that our mooncakes not only delight both traditional and modern tastes, but also serve as a bridge that carries cherished stories and memories across generations. We are proud to once again partner with VECCA, under the Ministry of Culture, Sports and Tourism, to preserve and celebrate the cultural essence of this festival, ensuring Mid-Autumn remains not just a memory of today, but a lasting inspiration for generations to come."
Community responsibility - Spreading sustainable values
Alongside preserving traditional cultural values, Mondelez Kinh Do embraces community responsibility as a cornerstone of its development. For more than two decades, the company has continuously honored and celebrated the beauty of national culture, connecting with consumers through meaningful products and campaigns during festive seasons such as the Mid-Autumn Festival and Lunar New Year. These efforts have not only enriched consumer experiences but also contributed to preserving and passing on cultural heritage to younger generations.
One notable initiative is "A Full Day of Reunion", pioneered by Mondelez Kinh Do, which encourages employees and the wider community to enjoy a complete day off with their families, ensuring that the Mid-Autumn Festival remains a truly meaningful occasion of togetherness.
The initiative "A full day of reunion" has been pioneered by Mondelez Kinh Do
In addition, reflecting its commitment to environmental responsibility, Mondelez Kinh Do has introduced a series of sustainable packaging solutions. By reducing plastic usage, prioritizing eco-friendly materials, and optimizing recyclability, the company has now fully transitioned all wrapping and tray packaging of Kinh Do mooncakes to recyclable materials. These efforts underline the company’s ambition for each Mid-Autumn season to not only carry the flavor of reunion, but also spread sustainable values and strengthen community connections.
For Mondelez Kinh Do, a truly complete Mid-Autumn Festival lies in the harmony between sweet moments of gathering and lasting contributions to society. From safeguarding cultural heritage, elevating the art of gifting, to advancing a greener lifestyle, the company aspires to keep Mid-Autumn stories alive today, and continue inspiring generations to come.
