This year's festival is aimed at honoring traditional crafts and improving the production and business efficiency of craft villages. The festival includes many cultural activities, along with a well-designed stage for music performances. This is a chance for artisans and craftsmen from traditional handicraft villages to introduce their products and share their experiences.
As traditional medicine is one of Hue's characteristics, oriental doctors will get the chance to demonstrate their talents at this year's festival. The event is expected to make contributions to introducing and advertising the image of Hue and promoting its trademark and position, which will, in turn, support and develop traditional craft villages and the handicraft sector.