The country has a lot of potential for the development of cultural industries. Recent cultural shows such as Four Palaces, Ionah, or Hoi An memories are considered new creative tourism products that promotes the diverse culture of Vietnam. In addition to shopping and sightseeing, tourists to Hoi An can now see a new attraction - Hoi An memories show. The development of Vietnam's cultural industries is determined to be a key economic service sector contributing to the economic growth of the country.