It was created by Google Vietnam to promote tourism to the world.
From its launch to June 28th, six Youtube creative content producers of Vietnam and other countries will experience the challenges of the programme to explore the culture, cuisine, people, and natural environment of Vietnam. They are considered online tourism ambassadors who share the beautiful images of Vietnam with international friends.
Challenges of all levels will take place in Quảng Bình Province, Quảng Nam Province, and Đà Nẵng City. After the programme, further activities to promote Vietnam's tourism will be held on other platforms of Google.