The list features familiar faces, particularly to young Vietnamese, including Hoang Minh Nhật, winner of the Masterchef 2014, singer Dong Nhi and Pham Kim Hung, who left Silicon Valley to start up in his home country. The list is meant to recognise the increased emphasis placed on Vietnamese start-ups. The magazine is published under a licensing agreement between Forbes Media LLC and Interactive Media, an IDG Ventures Vietnam portfolio company.