The five-day festival is co-organised by the Business Association of High-Quality Vietnamese Products and Gigamall Vietnam Investment Trading Service JSC, under the support of USAID's Project, on Improving Private Sector Competitiveness Activity.
Goods on display at the festival include agricultural products, specialties, and high-quality products, from more than 20 provinces and cities across the country. Most products meet the standards of the OCOP (One Commune, One Product) Programme or are qualified for good agricultural practices, such as VietGAP, HACCP, and ISO.
Consumers and visitors to the festival will have the opportunity to shop at preferential prices and explore the traditional weaving craft of the Thai ethnic group, and the making of soaps and natural essential oils of people in the northern mountainous region.
They can also taste signature dishes and traditional cakes of the participating localities.