The leadership transition underscores AEON Group’s continued commitment to Vietnam, which the company has identified as a top-priority market in its regional growth strategy. AEON aims to triple its business scale in Vietnam by 2030, leveraging both vertical and horizontal expansion strategies.
Mr. Tezuka Daisuke - Executive Officer, Chief Vietnam Business Officer of AEON (Japan) and General Director of AEON Vietnam
Vertically, the group is enhancing its supply chains to ensure quality products at accessible prices while promoting its private-label brands such as TOPVALU and HÓME COÓRDY.
Horizontally, AEON is accelerating store expansion and pursuing a multi-format retail model to reach not only major urban centers like Hanoi and Ho Chi Minh City but also emerging provincial markets.
Beyond retail, AEON is building a comprehensive "AEON Ecosystem" in Vietnam by integrating its core businesses—shopping mall development, financial services, and entertainment—to deliver a holistic lifestyle offering. This initiative is framed within the "AEON Living Sphere" concept, aiming to enhance everyday life for local communities.
AEON will implement a bilateral development strategy both vertically and horizontally to expand its operations in the long-term strategy.
Sustainable development remains central to AEON’s long-term vision. The group aligns its operations in Vietnam with national development goals, focusing on three key pillars: Economic Growth, Social Contribution, and Environmental Stewardship. As a retailer, AEON Vietnam aims to play an active role in supporting the country’s Sustainable Development Goals (SDGs).
Mr. Tezuka Daisuke brings over 23 years of experience in finance, retail, and supply chain management. He joined AEON Group in 2002 and has held various leadership roles across different business units.
His predecessor, Mr. Yasuyuki Furusawa, has returned to Japan to assume the role of Executive Officer of AEON Co., Ltd., overseeing the General Merchandise Store (GMS) business, and concurrently serves as General Director of AEON Retail Co., Ltd.
