A few years ago, real estate investors didn’t pay attention to how to promote their projects. But now, information about real estate projects has become more transparent. For example, with this project, its information is updated daily via multiple channels to help customers have more choice.
With ample supply, especially in middle and high-end segments, investors now have to make their projects unique to attract customers.
"The highlights of our company’s project is its American style, and especially the coverage of tree reaches up to 70%, relatively high compared with other projects in Hanoi. We hope that those will help attract customers", Nguyen Viet Duy, Sales Director of TNR Holdings Vietnam, said.
Housing stock inventories decreased by over 3.3 billion US dollars in 2015, and real estate transactions advanced by 50% and number of newly established real estate firms also increased nearly 80%. More readily available credit and turnover helped reinvigorate the market. Moreover, better legislation, including the real estate business law, have also helped restructure the market in more professional way.
"To deal with the sector’s difficulties, we need to focus on restructuring the market, especially diversifying products. So that people can choose which product matches their financial capacity", Trinh Dinh Dung, Minister of Construction, said.
By the end of this year, real estate attracted about 2.32 billion US dollars in FDI, ranking the third. This figure proves the attraction of the sector and this should remain the case for the near future.
