This marks a new stage in the company's transformation from a media resource operator into what it describes as an AI-Driven brand growth solutions provider.
Chicilon Media's new logo is built around the letter "C," the first letter of its name. Its open form, flowing lines, and upward movement are intended to represent connection, collaboration, and continuous growth.
A yellow line running through the logo symbolizes the expanding influence of brands while reflecting Chicilon Media's role in connecting media resources, consumers, data, and creativity with business growth.
The logo retains its signature red, representing energy, action, and market presence, while yellow represents value, quality, and growth. The overall design has been simplified for a more modern and international appearance, providing a consistent visual identity as the company expands into brand growth, AI-driven marketing, retail media, traffic alliance, and international markets.
Chicilon Media unveils new brand identity along with new brand message. Photo courtesy of the company
Over the past nearly 20 years, Chicilon Media has continuously built and expanded its media network across key urban areas, residential developments, commercial buildings, office buildings, and retail locations nationwide.
The company currently operates more than 30,000 media devices, generating around 40 million impressions a day and helping Vietnamese and international brands maintain repeated visibility among their core consumer groups.
Customer demand, however, has increasingly extended beyond media coverage and visibility. Clients are paying greater attention to brand growth challenges and opportunities, consumer behavior, advertising budget allocation, and the coordination of building, retail, and digital media with KOLs and KOCs to support both brand and sales growth.
Building on these changes, Chicilon Media officially introduces its new Group-level brand statement: "Chicilon - Where brands grow".
The new strategy does not mean moving away from media or reducing its role in the company's business. Elevator media in buildings and retail media will remain the company's core strengths and serve as a foundation for its expansion into brand growth services.
"Seen Repeatedly" will remain the core value proposition of its elevator and retail media network, while "Where brands grow" will serve as the corporate-level brand statement guiding the company's future direction.
While "Seen Repeatedly" focuses on helping brands maintain visibility and attract consumers' attention on a regular basis, "Where brands grow" expands that proposition by using international 4A agency methodologies, AI technology, and data capabilities to translate attention into brand awareness, consumer choice, and sustainable growth.
As part of the transformation, the company will focus on integrating three core capabilities: methodologies based on international 4A advertising agency practices, AI-driven brand growth capabilities, and its media network and market execution capabilities in Vietnam.
Chicilon Media operates a nationwide network of media screens across building elevators. Photo courtesy of the company
Together, these capabilities are intended to form an integrated service system covering brand insights, growth diagnostics, growth strategy development, creative content, media mix planning, execution, measurement, and continuous optimization.
Chicilon Media plans to move beyond providing media rate cards toward offering a broader range of solutions centered on brand and business growth.
Its sales team will also gradually transition from the role of "media sales representatives" to "client growth consultants."
Under the new approach, teams will work more closely with clients to understand their brands, products, consumers, competitive landscape, and business objectives. They will also collaborate with the company's brand, strategy, creative, data, and media teams to provide services throughout the process, from identifying and addressing business challenges to media execution, performance measurement, and optimization.
Going forward, Chicilon Media will gradually roll out its new brand identity across its offices, media network, official website, social media platforms, client-facing materials, and brand activities.
The company also plans to officially launch its AI-driven brand growth solutions in October 2026.
The evolution from "Seen repeatedly" to "Where brands grow" represents more than a visual transformation. It is a strategic brand statement that marks Chicilon Media’s transformation from brand communication to brand growth.
