MyVIB mobile banking application. — VNS Photo
HÀ NỘI — Vietnam International Bank (VIB) has won two international digital banking awards from The Asset, making it the first bank in Việt Nam to receive the awards for three consecutive years.
The awards aim to honour finance institutions and technology companies that achieve outstanding results in developing and applying digital technology in the Asia Pacific region (including Japan and Australia).
The Asset is a widely recognised business news and research organisation, delivering authoritative, unbiased and independent coverage on Asia’s financial industry. Since its launch in 1999, The Asset has been providing essential news, analysis and insights addressed to a distinct community of corporate leaders and financial decision-makers.
“Việt Nam is an ideal market for the advancement of digital financial services. In this regard, VIB has been quite vocal in its efforts to push for inclusive digital banking in the country. For example, through the MyVIB mobile banking application, customers are able to do their online shopping among a number of lifestyle-focused services aside from general banking,” a representative from The Asset said.
In addition, The Asset has also recognised VIB’s efforts in creating and providing digital banking products and services, especially its development of a website as a professional channel to reach customers at the end of 2018.
VIB launched the new website with design focusing on the user experience, scientific information structure, basic content and friendly user interface.
According to VIB, 16 per cent of new customers registered to open new online accounts in 2018, while the number of customers who registered to use internet banking services increased by 15 per cent compared to 2017.
During the period, the proportion of customers making internet banking transactions was 76 per cent, tripling the number of cash transactions made at counters. The number of customers downloading the MyVIB application rose by 36 per cent year-on-year.
Previously, VIB received “The most innovative mobile banking application 2018” award from the Global Banking and Finance Review (UK). — VNS
