This information was confirmed by representatives of Vietnam Television's Arts Department, the unit responsible for producing the Sao Mai competition. The renowned television music contest, known for its rich history and prestige, will officially return this September with a completely redesigned format and several significant changes.
Continuing the Journey with a New Identity
Throughout its mission to spot new musical talent in Vietnam, Sao Mai has become a gathering place for gifted singers from all regions of the country. The competition has provided a platform for these emerging artists to gain recognition and shine on the national television stage. Many contestants who emerged from Sao Mai have gone on to build successful careers and establish strong positions within Vietnam’s music industry.
With its return in 2026, the Arts Department is introducing a comprehensively revamped version of Sao Mai. The competition will feature a newly restructured format designed to meet the expectations of modern audiences while remaining faithful to its core mission of identifying and cultivating genuine musical talent in Vietnam.
A Launchpad for the Next Generation of Singers
Sao Mai 2026 will persist in its role as a launchpad for emerging musical talents, regardless of region or age. It aims to provide talented singers with an opportunity to reach a wider audience and take their first steps toward professional music careers.
