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VTVcab announces new brand identity

by Hồng Quân29 December 2022 Last updated at 09:00 AM

VTV.vn - As of January 1, 2023, Vietnam Cable Television will officially use a new brand identity with white as the main color.

Accordingly, retaining the abbreviation VTVcab, standing for Vietnam Cable Television, the new identity of VTVCab still inherits the VTV logo as legacy, creating the basis for VTVcab logo. The word "cab" is firmly designed and simplified, showing the constant movement of Vietnam cable television with a new, modern, youthful and dynamic spirit that connects everyone and every household bringing many benefits in the form of attractive content service packages.

VTVcab is currently a leading business in live TV, production and organization of national and international sports events.

In 2023, there will be many major sporting events on VTVcab, such as Vietnam Tel matches; all European soccer leagues Ligue 1, Ligue 2, La Liga (380 matches/season), Serie A (380 matches/season), Bundesliga (306 matches/season); PGA Tour and MAJOR and PGA Championship, US Open tennis tournament, Roland Garros exclusivity for 5 consecutive seasons and ATP Tour system, MTGP and MMA system in Vietnam and major boxing matches of WBC, WBO, WBA, IBF; ESL Gaming tournament system exclusivity with more than 50 tournaments per year and outstanding eSports tournaments in the country and the world.

VTVcab is currently a leading unit in live TV, production and organization of national and international sports events.

In 2023, there will be many major sporting events on VTVcab, such as Vietnam national soccer team matches; all European soccer leagues Ligue 1, Ligue 2, La Liga (380 matches/season), Serie A (380 matches/season), Bundesliga (306 matches/season); PGA Tour, MAJOR and PGA Championship, US Open tennis tournament, Roland Garros exclusivity for 5 consecutive seasons and ATP Tour system, MTGP and MMA system in Vietnam and major boxing matches of WBC, WBO, WBA, IBF; ESL Gaming tournament system exclusivity with more than 50 tournaments per year and outstanding eSports tournaments in the country and the world.

VTVcab also continues to accompany leading tournaments of Vietnamese sports federations. In 2023, VTVcab will maintain ít leading position in organizing events such as community sports tournaments, student sports, as well as large-scale outdoor music festivals.

In addition to sports, VTVcab affirms its position as organizer and producer of gameshows. In 2023, The Voice, the reality TV show in search of musical talent, officially returned with VTVcab as a new production company that promises to bring new and unexpected experiences for both contestants and viewers.

In addition, programs such as Street Dane Vietnam, Escape Challenge, among others, produced by VTVcab, which attract a large number of viewers in 2022, are also a positive motivation for the business to invest in more production in 2023.

With almost 30 years of experience in the television market, it is certain that VTVcab will continue to make important changes to improve quality, provide high quality services and content with the spirit of innovation in the television market, based on customers - human resources - digital transformation that are the pillars of its development.

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