Vietnamese coffee's advantages over foreign brands

Coffee has been adopted by Vietnamese culture, creating in its wake many coffee chains, both domestic and foreign.  Despite the emergence of many foreign coffee brands, homegrown brands still have their own advantages to retain their traditional customers.

According to Euromonitor, the coffee chain model in Vietnam is growing at about 7% a year. With loyal customers, low-cost advantages, and quality of the drinks, local coffee chains can stand up to the big foreign ones.