Her collection features 30 designs in pink, white and pastel using quality silk, lace and linen, which will appear on the catwalk on November 17.
The AFW is organised by the Arab Fashion Council, which organises the New York Fashion Week and London Fashion Week.
The five-day event will open on November 15, featuring the latest collections by veteran and young fashion designers and popular brand names in the region.
A design from the Phuong My Fall-Winter Collection 2017 by Vietnamese-American Phương My. (Photo from the designer’s Facebook)
Born in Ho Chi Minh City, My moved to live in the US when she was 13 years old.
She graduated from the Academy of Art University in California and Academy of Art University in San Francisco.
She began her career after winning the top prizes at two prestigious contests, Are You Runway Ready and Discarded to Divine Project, launched in New York and San Francisco in 2010.
She has worked for key fashion magazines such as Elle, Harper’s Bazaar and Vogue.
In 2013, My returned to her home city to develop her business by launching her own brand Phuong My.
She quickly rose to fame after her brand Phuong My was invited to collaborate with Bulgari at their store opening in March 2013 in Hanoi.
She later opened her flagship store in HCM City.
Her brand’s fabric production is entirely outsourced to select partners in Paris, Milan and Hong Kong, thus providing the optimum blend of both materials and exclusivity that has proven to be her goal.
“Being a part of the global fashion scene, I don’t create fashion, I create dreams,” she said.
My has attended leading fashion events at home and abroad, including the Vietnam Fashion Week, Tokyo Fashion Fuse and New York Fashion Week.
She has collaborated with dozens of boutiques stores, stylists and magazines in the Americas and Europe, such as My Beautiful Dressing from Paris, Club Magazine in Venezuela, Vogue-UK and Vogue-Italia to expand her brand.
Her shops in District 1 and 3 offer more than a hundred eye-catching designs and accessories for women and have been well received by both Vietnamese and foreign customers.
