Vietnam’s agriculture products, such as mango, lychee, and dragon fruit, have proven to be popular and have carved out a place in this growing market.
Among the 40,000 products sold in this Singaporean super market, nearly 100 are from Vietnam, such as rice, dragon fruit, and coffee. Dragon fruit is the second best-selling product, followed by rice.
Vietnamese dragon fruit is small but sweet, so it suits the tastes of Singaporean customers. 95% of dragon fruit in this supermarket is from Vietnam, with the remaining 5% from other ASEAN countries.
"Vietnamese products face high competition with other Southeast Asian and Asian countries, and Australia. I think Vietnamese producers should pay more attention to not only quality, but packaging and pleasing Singaporean tastes." - TNG AH YIAM, Vice General Director, FairPrice Supermarket, Singapore.
At the end of 2015, the first 3,500 Cát Chu mangos were exported to and sold in super markets in Japan.
"The Vietnamese mango is able to compete in Japan. Our company plans to sell Vietnamese mangoes throughout the whole year, except for three months from July to September, which are not the harvest season." - SHIBATA EIJI, Vice Sales Director, AEON Co. Ltd., Japan.
Malaysian residents in Klang City were surprised by banners advertising Vietnamese lychee. They knew of lychee from China and Thailand, but now, Vietnamese lychee has appeared in Malaysia.
"We want to foster promotion for Vietnamese lychee in Malaysia. We will discuss with partners to complete the packaging process in order to provide 0.5 and 1 kilogram packages for customers." - LYCHEE TONG, CEO, Supreme Fresh Farm Company, Malaysia.
According to experts, the ASEAN will be an important market for Vietnam, with total agricultural trade turnover of about 30%. In order to take advantage of the market, Vietnam is focusing on restructuring the agriculture sector to improve the competitiveness of its products.
