According to iPrice Group's recent report on Vietnam's e-commerce in 2018, 5 out of 10 of the most popular e-commerce platforms in Southeast Asia in 2018 belong to companies operating in Vietnam. These companies include Lazada, Shopee, Tiki, Thegioididong and Sendo.
Being multinational companies, Lazada and Shopee unsurprisingly took the two leading positions. Meanwhile, the fact that Tiki, Thegioididong and Sendo are on the list shows a sharp rise in the scale of Vietnam's e-commerce market. The top three domestic e-commerce platforms are in even higher positions than Chinese JD group that operates in Indonesia and Thailand.